Motherhood and Entrepreneurship
Motherhood and Entrepreneurship

If you really knew me, you would know that I love structure. I thrive on it. I don’t like when plans get changed. I like knowing what to expect. I like waking up every morning knowing how the day will pan out. This worked really well for me before I had a baby and worked at home by myself. I didn’t have a boss to tell me what to do. I didn’t have co-workers who depended on me. I wasn’t required by law to take a lunch break. And I could work whenever and wherever I wanted. Work from the couch? Yep. Work at night and take the day off? You betcha.

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Baby, Business, Business Advice, Motherhood, Online Business, Parenting, PersonalRachel Allene Comment
Using the Five Love Languages to Love and Serve Your Clients
Using the Five Love Languages to Love and Serve Your Clients

Have you heard of the Five Love Languages? If you haven’t, you need to do some light reading real quick (by clicking that link) and learn what they are. This information has the potential to transform all the relationships in your life. You will learn how to show love to your parents, children, spouse, and friends.

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Business, Business Advice, Grow an Online Business, Marketing, Networking Advice, Online Business, StrategyRachel AlleneComment
What Motherhood Has Taught Me
What Motherhood Has Taught Me

As I write this, I am sitting on the couch as my husband and son nap together on the other couch. Knox will be 4 weeks tomorrow. It feels like it’s been forever. But it also feels like I blinked and now he is 4 weeks old. My life has completely changed in every single way since Knox arrived on July 17th, 2017. It’s been the best and hardest four weeks of my life. I never knew I could feel so many emotions all at once. I never knew I could survive with such little sleep. I never knew it would be so hard and amazing all at the same time.

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Baby, Business, Business Advice, Hobbies, Motherhood, Personal, Parenting, Women in BusinessRachel AlleneComment
How to Overcome Overwhelm
How to Overcome Overwhelm

We live in a very fast-paced world. There is always something to do, purchase, volunteer for, and travel to. We are constantly told that we need more stuff or we need to do more. As a business owner, I am constantly feeling like there is always more that can be done to improve my business. There are an abundance of courses I could buy that would make me a better business owner. There are numerous systems that could be implemented that would help my business run smoother.

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Business, Business Advice, Personal, StrategyRachel Allene Comment
5 Networking Secrets to Help Grow Your Business
5 Networking Secrets to Help Grow Your Business

If you’re like me, the word “networking” makes you think of spending a mid-week evening out at a restaurant, awkwardly mingling around a room with watered-down cocktail in your left hand. Just thinking about it makes you anxious. Yeah, I hate that stuff. In fact, I avoid it at all costs.

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Business, Business Advice, Grow an Online Business, Marketing, Networking Advice, Online Business, Free DownloadRachel AlleneComment
What I've Learned from Four Weeks of Motherhood
What I've Learned from Four Weeks of Motherhood

As I write this, I am sitting on the couch as my husband and son nap together on the other couch. Knox will be 4 weeks tomorrow. It feels like it’s been forever. But it also feels like I blinked and now he is 4 weeks old. My life has completely changed in every single way since Knox arrived on July 17th, 2017. It’s been the best and hardest four weeks of my life. I never knew I could feel so many emotions all at once. I never knew I could survive with such little sleep. I never knew it would be so hard and amazing all at the same time.

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Baby, Motherhood, Parenting, Personal, Women in BusinessRachel Allene Comments
Five Ways to Easily Improve Your Online Business
Five Ways to Easily Improve Your Online Business

If you’re like me, you are always looking for ways to improve. I want to improve my health, I want to improve my business systems, I want to improve my productivity, I want to improve my marketing skills, etc. I am always eager for ways to improve. Chances are, if you’re here, you want to improve your business. If not, no worries. Enjoy your time and get comfortable! I suggest reading this and looking here. I digress.

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Business, Business Advice, Marketing, Strategy, Grow an Online BusinessRachel AlleneComment
Our Secret to Getting Sleep with a Newborn
Our Secret to Getting Sleep with a Newborn

It’s no secret to anyone: life with a newborn is tiring. And in my few weeks of having a newborn, I’ve learned, in new ways, how important sleep is. Before Knox arrived, I prayed for a baby that would sleep. And at this point, from what I know, God answered my prayers. However, there is definitely a secret weapon we discovered that has been a lifesaver for naps and our nighttime routine (please note: I use the word routine verrrry loosely here).

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Personal, Pregnancy, Baby, Motherhood, ParentingRachel AlleneComment
Five Steps to Kickstart your Email Marketing
Five Steps to Kickstart your Email Marketing

“You need a mailing list”

If you’re a business owner, I’m sure you’ve heard or read this within the past year. I am guessing you’ve noticed that social media has changed and you aren’t able to depend on Instagram for all your marketing purposes. You’ve probably read blog posts about Mailchimp vs. Convertkit. And I’m also guessing that at some point in the process of learning about email marketing, you’ve also felt stressed and anxious about it.

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Business, Business Advice, Marketing, Product Shop Tips, Strategy, Email Marketing StrategyRachel AlleneComment
Please Don’t Repost My Picture
Please Don’t Repost My Picture

I know that this could ruffle some feathers, but I feel this is something that needs to be talked about in the creative community. As an artist and product shop owner, I work VERY hard to create the images in my Instagram feed. I plan product shooting days. I buy props for my photoshoots. I pay my friends to model for me. I buy coffee to brew for the glass coffee mugs. I buy donuts (and try really hard to not eat them). I write out a plan for every single picture I create. I have a checklist. I edit the photos. I export them and upload them to my phone.

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Instagram, Business, Business Advice, Marketing, Personal, StrategyRachel Allene Comments
Beating the Instagram Algorithm
Beating the Instagram Algorithm

Let’s face it: Instagram is totally different these days. It makes sense. But still, it’s a bummer. Instagram is a business and they want to make money--can’t blame them--but it cramps our style, right? Well, first off we just need to accept that it’s different and learn to “adapt and overcome” as my husband would say. And second, we also need to learn to put our time and energy into other marketing platforms. 

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Business, Business Advice, Grow an Online Business, Instagram, Marketing, Online Business, StrategyRachel Allene Comments
Social Media Check-In
Social Media Check-In

We all know it: social media gives us unrealistic expectations, breeds jealousy and comparison, and contributes to the viral spread of FOMO. You can’t deny it. You can’t argue with it. It’s just the truth. But, I believe, there are ways for us to use these apps in a way that doesn’t compete with our emotional health and positive self-talk. I am just as guilty as the next person for falling into the traps of comparison, FOMO, and unrealistic expectations. I’m not immune. Either are you. But, let’s work together to find some ways to use these apps to do the opposite.

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Business, Business Advice, Instagram, Personal, StrategyRachel Allene Comments
Five Tips for Styling Instagram Photos
Five Tips for Styling Instagram Photos

We all love to scroll through our Instagram feeds and double tap the images of cute puppies, colorful macaroons, gorgeous floral arrangements, latte art, and candid photos of our friends. We enjoy sneak peeks into the lives of others, whether it be our best friend or favorite celebrity. As a creative entrepreneur, Instagram is a large part of my business and allows me to connect with an audience from all over the world. I hope that my Instagram feed provides encouragement, honesty, and beauty into the lives of my followers and friends. I thought it would be a fun and useful resource to offer Five Tips for Styling Instagram Photos. Let’s dive right in!

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Styling, Strategy, Product Shop Tips, Marketing, InstagramRachel AlleneComment