As a small business owner, I love to feature and showcase other small business owners. For a few years I’ve put together a gift guide featuring other small business owners. This year, I am featuring the women who I have been lucky enough to coach and mentor.
Read MoreDid you know that “Email Marketing drives more conversions than any other marketing channel, including search and social” and “Email is 40 times more effective at acquiring new customers than Facebook and Twitter”?*
If those statistics don’t convince you and encourage you to start (and master) your email marketing strategy, then I don’t know what will.
Read MoreMy first job out of college and my last job before I started my own was at the local Chamber of Commerce. In short, the Chamber of Commerce is a local organization that exists to promote and advocate for the interests of local businesses. However, my title and duties didn’t include a lot of work with actual business owners or business promotion. I was more on the backend of things, make sure the tedious tasks were completed. This is just a pretty way of saying I worked the front desk.
Read MoreThe title “business owner” or “entrepreneur” comes with a lot of different roles. As a business owner, I am also the Marketing Director, Sales Coordinator, Accountant, President and CEO, CFO, Creative Director, Customer Relations Executive, Shipping and Returns coordinator, and so much more!
Read MoreI love chatting with other product shop owners about marketing strategies and how to grow an online shop. In the beginning of my business, I was able to tap into some strong marketing strategies that helped grow my Instagram audience and online presence. Which in turn, grew the success of my shop.
Read MoreEntering into entrepreneurship as a new business owner can be incredibly scary, overwhelming, and confusing! That's why I have developed my top ten tips for new business owners. There are so many voices out there telling you what to do and what not to do, and sometimes it would be easier if we just had someone give us a formula. Unfortunately, there is no perfect formula to success in business, or anything for that matter! However, there are a handful of tips that I believe all new business owners should know!
Read MoreIf you’re like me, the word “networking” makes you think of spending a mid-week evening out at a restaurant, awkwardly mingling around a room with watered-down cocktail in your left hand. Just thinking about it makes you anxious. Yeah, I hate that stuff. In fact, I avoid it at all costs.
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