2018 Goals

I love setting goals. I am a task-oriented person, so my sense of accomplishment often comes from checking things off a to-do list and being productive. This is great for being motivated, but it’s not so great when you have a newborn and all you wanna do is get things done when what you really should be doing is snuggling that babe. I’ve learned a lot in the last couple of months about letting go of being productive for the sake of feeling accomplished. Sometimes the most productive thing I can do is love on my sweet little one. Hold up, that was a major bunny trail.

Goal Setting, Grow an Online Business, Business, Business Advice, Personal, Motherhood, ParentingRachel AlleneJanuary 2, 2018Comment

How To Step Up Your Business Game in The New Year

The end of the year can be a time where we, as business owners, take time to look back on the previous year and see all the things we wish we did better. We can also look to the New Year with great hope and anticipation for what can happen next. We are eager to make big changes and quick to focus on all that we did wrong in the past year.

Six Steps to A More Productive Work Day

We all have the same amount of time in the day. Twenty-four hours. But do you ever feel like some people accomplish way more during the day than you? I know I've felt that way. If you're running a business, you pretty much always have too much to do. Your to-do list is never-ending. And now that I have a little person to take care of, I have very limited time to work on my business.

Business, Business Advice, Grow an Online Business, Online Business, StrategyRachel AlleneDecember 21, 2017 Comments

3 Steps to Setting Grace-filled, Intentional, and Purposeful Goals

Can you believe it’s time to start setting goals for 2018 already?! I feel like the first half of this year was a little slow and since Knox arrived, it’s just flown by! I can’t believe the year is almost over. Craziness.

Business, Business Advice, Grow an Online Business, Goal SettingRachel AlleneDecember 19, 2017Comment

Planning and Executing A Launch

In the past year, my business has changed a lot. The business I was running in 2016 is completely different than the business I am running in 2017. There are a lot of things that influenced these changes, but there is one thing I really started to research and implement. It transformed my income and my my business. And I bet you can already guess what it was?

Five Mistakes You're Making With Your Email List

They told you to start an email list because that’s the new thing to do, right? So you started one. And now you’re confused why you aren’t seeing the conversions you want to see. You thought that “the list” was the most important thing for your business right now, but it just seems like a huge waste of time AND you aren’t seeing results. I hear ya, girlfriend.

Business, Business Advice, Email Marketing Strategy, Grow an Online Business, Marketing, Online Business, StrategyRachel AlleneNovember 30, 2017Comment

Five Ways to Maximize Profits for Black Friday and Cyber Monday

If you’re a business owner, you should be planning to hold a sale for Black Friday and/or Cyber Monday. If you’re a shop owner, you’re nodding your head in agreement because you know that a large portion of your profits for the entire year are generated during the Holiday season.

6 Mistakes Product-Based Businesses Are Making With Instagram

Let’s face it: Instagram is a money making machine that we (as business owners) can’t live without. If you are a product-based business, you should be on Instagram. You can throw any and all arguments at me and I will still convince you that you need it. It’s is the easiest and cheapest (free!) way to market to your target audience and ideal clients. However, you want to make sure you are using Instagram effectively and efficiently in order to utilize it’s benefits.

Business, Business Advice, Grow an Online Business, Instagram, Marketing, Online Business, Product Shop TipsRachel AlleneNovember 7, 2017Comment

How to Use Your Personality to Grow Your Business

I’ve got a superpower. It’s not something that many would consider a superpower, but for me, it’s been extremely helpful in the growth of my business. If you ask anyone in my family about how observant I am, they would tell you that I know where everything is at all times. The joke when I was growing up was how I could find anything. Lost your wallet? Ask Skip (my childhood nickname). Don’t know where your keys are? I bet Skip knows. To this day, whenever someone can’t find something, they still come to me first and ask me if I’ve seen it.

How to Maximize A Coaching Call

Have you ever wanted to book a coaching call with someone, but unsure if it’s really going to benefit you? I mean, you’re about to invest in a phone call, isn’t that kinda crazy? Yes, if you’re talking to the wrong person.

Business, Business Advice, Grow an Online Business, Online Business, StrategyRachel AlleneOctober 19, 2017Comment

#theheartfeltgrid details

It’s finally here! In February, I launched the first round of #thehearfeltgrid and it went way better than I ever dreamed! I was blown away by how many people were hungry for deeper connections on social media. I was surprised by how people took the challenge to heart and changed the way they were using Instagram.

Business, Grow an Online Business, Instagram, Marketing, Online Business, The Heartfelt GridRachel AlleneOctober 12, 2017Comment

How To Run A Heartfelt Business

If you’ve been around my business for awhile, I would hope that you know that I am centered around running a heartfelt business and helping others to do the same. I started my business with the mission to serve and love others above all else. Yes, I need to make money to pay the bills and buy diapers, but those worries are secondary to me. And thankfully, I know there are other people out there like me. There are business owners who seek and strive to serve their clients well. They aim to be heartfelt and honest in their business. They want their business to make a difference in the lives it touches and serves. This fact gives me so much joy and hope.

My Top Ten Tips for New Business Owners

Entering into entrepreneurship as a new business owner can be incredibly scary, overwhelming, and confusing! That's why I have developed my top ten tips for new business owners. There are so many voices out there telling you what to do and what not to do, and sometimes it would be easier if we just had someone give us a formula. Unfortunately, there is no perfect formula to success in business, or anything for that matter! However, there are a handful of tips that I believe all new business owners should know!

The Importance of Being Vulnerable

The other day I was catching up with a friend from college and at one point in the conversation he said “I’ve never known you to ever stuff or hide your emotions” to which we all chuckled and joked that two hours was a long time for me to go without processing how I feel about something.

Writing a Mission Statement that Converts

What’s the first thing you click on whenever you first come across a website or blog? If you’re like me, it’s the “about page.” I want to learn about the person behind the screen. I want to know what they do, why they do it, and who they do it for. I want to know their story, where they’re from, what they were like in high school, and what they’re like in person. This whole digital age we live in is weird, but it’s also pretty cool because we get to “meet” people we would otherwise never come across.

Business, Business Advice, Grow an Online Business, Marketing, Online Business, StrategyRachel AlleneSeptember 28, 2017Comment

Using the Five Love Languages to Love and Serve Your Clients

Have you heard of the Five Love Languages? If you haven’t, you need to do some light reading real quick (by clicking that link) and learn what they are. This information has the potential to transform all the relationships in your life. You will learn how to show love to your parents, children, spouse, and friends.

Business, Business Advice, Grow an Online Business, Marketing, Networking Advice, Online Business, StrategyRachel AlleneSeptember 21, 2017Comment

Four Ways to Make a Lasting First Impression on Potential Clients

Business, Business Advice, Email Marketing Strategy, Free Download, Grow an Online Business, Marketing, Networking Advice, Online Business, Strategy, Women in BusinessRachel AlleneSeptember 19, 2017Comment

5 Networking Secrets to Help Grow Your Business

If you’re like me, the word “networking” makes you think of spending a mid-week evening out at a restaurant, awkwardly mingling around a room with watered-down cocktail in your left hand. Just thinking about it makes you anxious. Yeah, I hate that stuff. In fact, I avoid it at all costs.

Business, Business Advice, Grow an Online Business, Marketing, Networking Advice, Online Business, Free DownloadRachel AlleneSeptember 7, 2017Comment

Five Ways to Easily Improve Your Online Business

If you’re like me, you are always looking for ways to improve. I want to improve my health, I want to improve my business systems, I want to improve my productivity, I want to improve my marketing skills, etc. I am always eager for ways to improve. Chances are, if you’re here, you want to improve your business. If not, no worries. Enjoy your time and get comfortable! I suggest reading this and looking here. I digress.

Business, Business Advice, Marketing, Strategy, Grow an Online BusinessRachel AlleneAugust 24, 2017Comment

Beating the Instagram Algorithm

Let’s face it: Instagram is totally different these days. It makes sense. But still, it’s a bummer. Instagram is a business and they want to make money--can’t blame them--but it cramps our style, right? Well, first off we just need to accept that it’s different and learn to “adapt and overcome” as my husband would say. And second, we also need to learn to put our time and energy into other marketing platforms.