I find it very easy to end the year in a flurry, quickly moving on to the next year and forgetting what happened in the previous year. As someone who easily looks at the negative and forgets all the good things I accomplished, this type of post if very important for me to write.
I need to take a minute to reflect. Think. Ponder. Look back and see what worked and what didn’t.
Read MoreIt’s probably no surprise to you that social media can be extremely detrimental to our mental and emotional health. In the last 6-10 months, I’ve noticed some frightening truths about my personal relationship with social media and how it’s affecting my life, emotions, and mental health. While I’d love to be able to say that I’m not affected by it, I can’t. It’s been eye-opening to see the effects and as the year closes in, I am even more determined to get a handle on it and figure out how to use it in a healthy way. These realizations have been humbling and caused me to really take a moment to look at my actions and how I use social media.
Read MoreIn the last several months, my business grew significantly and I immediately needed more space. If you watch my Instagram stories, you probably have seen me packaging orders at all hours of the day in all different rooms in my house. The work was literally spilling into all rooms of my house. We knew we needed a solution but didn’t know what the best option was. Converting the garage was always an idea, but it seemed like so much work.
Read MoreAs a small business owner, I love to feature and showcase other small business owners. For a few years I’ve put together a gift guide featuring other small business owners. This year, I am featuring the women who I have been lucky enough to coach and mentor.
Read MoreI am frequently asked questions about life, business, motherhood, routines, healthy eating, etc and I love nothing more than being able to connect with my audience and give them little snippets of my life!
Read MoreEveryone and their Mama is preaching at you to “start an email list” and “grow your email list overnight”. And that’s all great and dandy, but what do I say? ← that might be what you’re thinking. I often get asked about how to write a newsletter because I know you’re sitting over there knowing for a fact you need to start an email list. But then, what? Right?
Read MoreI am so excited about my newest winter collection, that I have dedicated this whole post to talk about my latest products! If you are a fan of winter, cold, or the end of year holidays, I have the perfect items for you!
Read MoreAlright, I must confess: there is no perfect formula for creating a running a business that lasts. But I truly believe there is one major contributing factor to what has set my business apart and build a brand, not just a business.
That one thing is this: Being true to myself and staying in my own lane.
Read MoreIf you’re like me, you’ve unintentionally found yourself Google searching Buzzfeed quizzes to find out what Friends character you are (always hoping to be Rachel, duh, but always Monica). There’s something incredibly fun and exciting about taking those silly quizzes.
But, what if you could use it as a powerful tool to grow your business and email (and conversions)?
Read MoreI recently launched my Fall product line and it was the most successful launch I’ve ever had. I don’t say this to toot my horn AT ALL. I don’t want you to read that or feel threatened by it or discouraged by your launch. I say it as a reminder that whatever goal you’re chasing, it is possible. It just takes time. And effort. This successful launch was a result of failed launches, learning about my audience, and spending a lot of time creating and crafting my products.
Read MoreDo you know how you take your coffee? Or what gets you moving in the morning? Do you know how you like to spend your free time? Well if you answered “yes” to those questions, then you’re fully equipped to find out what your mug style is!
We’ve created a totally FREE quiz to help you determine what type of Rachel Allene mug is the perfect style for you. The quiz will take you less than 2 minutes and then you’ll be well on your way to knowing what mug suits your personality.
Read MoreLet me say this first: I am no expert Mompreneur and in fact, I still have a lot to learn and a lot of growing to do. But, I’ve been doing it for a little over a year and I’ve definitely learned a few things. The first year is hard. I know. Or maybe you have a perfect baby and it’s easy. If that’s the case, there’s no reason for you to read this blog post. You are golden. For the rest of us, read on.
Read MoreAs a Mama and business owner, I get asked a lot about our schedule and how we structure our day to get all the things accomplished. You must know that we don’t get everything done every single day and it’s not always perfect. We have hard days and we have days where everything goes according to plan (<-- those days are few and far between). The schedule I lay out here is a loose schedule and can adjust here and there from day to day. What I list out here is what we do about 80% of the time. This is what works for us, our family, and my work commitments. If your schedule differs, don’t feel discouraged. You should always do what is best for you!
Read MoreIf you’ve started an online product shop or you want to, you have probably realized that there isn’t a lot of education or material out there to help you. And guess what? There are a lot of things you need to do right in order to get sales, build a brand and grow an audience. It takes a lot of work and if you want to do it right (which I’m sure you do, ‘cause you’re reading this!), then you might need a little direction.
Read MoreSomething I get asked about a lot is how I get up so early. The first disclaimer is that I am a morning person. So, waking up early comes somewhat easier to me. If you aren’t a morning person naturally, you might not be able to get up as early as I do. There is nothing wrong with that. This is what works for me and my current life season!
Read MoreCan I let you in on a little secret? I used to be really weary towards business education and investing in it. I mean, I am smart and intuitive and can’t I just watch what everyone else is doing and use those strategies in my business? Maybe.
Read MoreFor the last 5 months, I have been leading a group of 8 female product shop owners in my Mastermind. To say that this group was the highlight of my year so far would be an understatement.
It’s been an incredible joy to watch these women succeed and grow their product shops over time and I can’t wait to see what big things they do next.
Read MoreLet’s talk about Target. I mean, it’s like one of my favorite places to go. Feeling down? Go to Target. Bored on a Sunday afternoon? Go to Target. Need to finish getting your 10k steps? Go to Target?
Over the last decade, Target completely changed their marketing a created a tribe of followers. They invented The Target Run. And it’s something that people look forward to. It’s something that brings people together.
Read MoreSo, I’m gonna let you in on a little secret. I am constantly strategizing and thinking of ways to connect with my audience (you). Showing up on Instagram daily and posting a blog post twice a week isn’t enough for me. It could be my people pleasing personality, but I have a strong desire to meet my people where they’re at and make them feel important to ME.
Read MoreWould you believe me if I told you that the most profitable products and services I have created are all a result of surveying my audience? Believe it or not, it’s true!
I had no idea what my audience was wanting, but surveying allowed me to not only create the perfect product, but also increase my revenue but also learn more about my audience.
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