Rachel Allene Backstory Part Three

If you haven’t read part one or part two of the Rachel Allene backstory, you should. Read part one here and part two here.

Once I found out I was pregnant, I knew that I wouldn’t be able to continue running the business I had been running once the baby was born. I wasn’t naive to the fact that running a business and being a mom is not easy. And I am completely aware that I will have less time to spend on the business once the babe is born.

The knowledge of this HUGE upcoming change paired with my full expectation that things will be completely different than I expect them to be once the baby comes, forced me to really evaluate what 2017 would look like for my business.

I needed to figure out how to work less, but still grow my business. I needed to write goals that truly mattered to me. I need to set intentions that were realistic and smart.

In December of 2016, I sat down with a friend and wrote out some big goals for 2017. But these goals were different than before. There was more strategy with them and the amount of goals were less than normal for me.

I typically love to put more on my to-do list than I am able to accomplish and this also rings true in my goal-setting. I often write more goals than I would ever be able to accomplish, allowing me to often feel disappointed in my achievements.

And for that reason, I knew 2017 needed to be different.

So, I decided that the next stage in my business would be more about focus and about setting my business up for more sustainability.

And that’s where education comes into the picture!

In February, I launched and hosted #theheartfeltgrid challenge. I taught hundreds of small business owners about the importance and value of running a business that is based in honesty, vulnerability, and being true to self. I then offered an incredibly affordable guide to running a heartfelt business. The resource has helped individuals change the way they approach social media in their business and how to use it to their advantage; while also being honest and real!

I focused my blog posts and started creating more consistent content with similar themes.

I started being intentional about growing my email list.

I started offering (and booking!) coaching clients.

And in May, I launched and hosted an online challenge for product shop owners. This challenge was meant to help new or aspiring product shop owners learn the ropes of product shop ownership. It was also intended to help them see what tasks and systems are important for setting up and running a sustainable, profitable, and amazing product shop! During the challenge, I offered an insanely helpful resource. It’s a no-fluff, jam-packed, easy-to-digest guide to starting and running an online product shop. It’s where I dish out all my secrets, tips, and information about running an online shop. There are five sections that dive into different aspects of running a shop, and within each section, we dive deep into the content and theme. It was a labor of love, but it is already helping so many product shop owners run a more profitable business.

And that, my friends, pretty much brings us up to speed on the Rachel Allene business story. It’s still being written, and I have a feeling that the next couple of months are really going to change how things roll out.

I am hopeful and excited for what the rest of this year holds for me and my business.

For my business each year has been dramatically different from the previous year, and I am eager to see what is coming my way!

For those of you who are starting out or wanting to start a business, my best advice is to enjoy the ride, trust the process, do the hard work, never give up, and be strategic. You will be so surprised what comes your way, but take it and run with it! You never know what’s around the corner!

To be continued...